CRC Name Change: Covenant Living Communities and Services

SKOKIE, IL (September 18, 2018) – Covenant Living Communities and Services is the new corporate name and identity of Covenant Retirement Communities, Inc., it was announced today. The new name and logo will become effective in 2019.

The senior living and healthcare provider serves 5,000 residents at 16 communities in nine states. It is the nation’s sixth-largest nonprofit senior services provider and regularly is honored with awards of excellence.

“Covenant Living Communities and Services positions us well as we grow in providing different services for older adults beyond the bricks and mortar of the communities we operate,” said Terri Cunliffe, Covenant Retirement Communities president and CEO. “The new name and logo connects us to our strong Christian heritage, distinctly reflects our values, and projects liveliness, health, and growth. We are confident it will attract new generations of residents and employees.”

Each of the 16 communities across the country will also see a name change in 2019 to align with the new corporate brand and identity. The community names will incorporate Covenant Living, along with their location identifier—distinctive to each location, but connecting to the strength of the larger organization, Cunliffe said.

The organization’s refreshed name, which also includes the tag line “Live with Promise,” is the result of market research and interviews with individuals that included residents, resident family members, representatives from the Evangelical Covenant Church, and several focus groups throughout the country.

“This is an exciting time in our history as our leadership continues to follow our strategic plan of growth, optimization, and service,” added Cunliffe. “The new generation of older adults is seeking communities that reflect who they are and provide the services and amenities of choice. We know they’re not retiring when they move to a Covenant Living community, they are living very active lives.”

Covenant Living is a ministry of the Evangelical Covenant Church.

Print Friendly, PDF & Email

About the Author

Stan Friedman is the news and online editor for the Covenant Companion and is grateful for the opportunity to serve in a job that combines his newspaper and pastoral ministry experience. He has been to 15 Bruce Springsteen concerts in four cities and listened to “Thunder Road” an average of at least once a day for 41 years.

Author Archive Page

Post a Comment

Your email address will not be published. Required fields are marked *