CHICAGO, IL (March 13, 2013) – Covenant World Relief (CWR) continues to seek letters expressing the positive experiences that individuals, families, and churches have had over the years that the ministry used empty soup cans as coin banks that display an adaptation of the familiar Campbell’s soup can labels.
Dave Husby, director of CWR, says the ministry will continue to use cans with a different label, which has yet to be designed for the fall campaign.
Even though Campbell’s Soup Company recently ordered CWR to stop using the red-and-white adapted label, Husby says the letters are an important way to promote the ongoing ministry. Some of the letters will be posted online.
Each fall, Covenanters have taken the banks home and collected change over the course of a month and then brought them to church as part of a special service. They have been a great opportunity for families to focus together on the needs of others, Husby said.
The cans also have been an important part of children learning stewardship. Husby adds that many people who were children when their families first participated in the campaigns continue to give as adults.
Letters may be emailed or mailed to David Husby, Covenant World Relief, 8303 W. Higgins Road, Chicago, IL 60631.